Post by That is precisely what made on Dec 3, 2023 3:49:24 GMT -6
At the end of the day, they not only help your company by purchasing on a recurring basis (which in itself is already a very good thing), but also because they already know your company and the product/service you offer, making them need less help. And at the very least, this means less costs with support, education, and more. New clients, creating a sense of community , which has intrinsic value. But this is not the only value of a long-standing customer. Have you stopped to think that if he has been with you for a long time, it is because there is a market fit between the two of you? If your company stops to analyze older customers or those who make purchases more frequently, you can surely find a pattern of success to work on.
Satisfied customers generate more customers If we are in a Phone Number List highly connected world, as I said before, it is not at all absurd to think that your potential client is going to ask other people about you. It's natural that they want to know how you treat them and whether you deliver what you promise. It is important to understand that you are no longer the protagonist at that moment, but your clients. Their word will have more weight than any campaign you run, or incredible content that some freelancer manages to produce. And that happens due to a natural human behavior: social proof carries a lot of weight.
And this is confirmed by the Nielson research, in which nearly 83% of people say that they prefer to believe in someone they know instead of companies. The marketing funnel adapting to this new reality I'm sure you already know the classic marketing funnel and all its steps very well, right? • Discovery • Consideration • Decision • Buys • Retention But, if we analyze carefully, we notice that, between the moment the potential customer perceives the problem and the moment of purchase, the funnel is subdivided into stages to better adapt to the person's moment.
Satisfied customers generate more customers If we are in a Phone Number List highly connected world, as I said before, it is not at all absurd to think that your potential client is going to ask other people about you. It's natural that they want to know how you treat them and whether you deliver what you promise. It is important to understand that you are no longer the protagonist at that moment, but your clients. Their word will have more weight than any campaign you run, or incredible content that some freelancer manages to produce. And that happens due to a natural human behavior: social proof carries a lot of weight.
And this is confirmed by the Nielson research, in which nearly 83% of people say that they prefer to believe in someone they know instead of companies. The marketing funnel adapting to this new reality I'm sure you already know the classic marketing funnel and all its steps very well, right? • Discovery • Consideration • Decision • Buys • Retention But, if we analyze carefully, we notice that, between the moment the potential customer perceives the problem and the moment of purchase, the funnel is subdivided into stages to better adapt to the person's moment.
