Post by account_disabled on Mar 5, 2024 0:00:42 GMT -6
Proximity marketing is a formidable mobile promotion and sales tool that uses the widespread penetration and diffusion of smartphones . Thanks to special technology , it allows you to send messages and notifications with diversified content and in real time to your customers, when they are inside the point of sale or, as the name suggests, in proximity to it . Translated into other words, it offers the opportunity to engage the customer at the most effective time and place . Compared to another mobile promotion tool such as SMS, proximity marketing push notifications have several advantages: may have multimedia content (e.g. video) they are targeted are received in the most appropriate place and time they have remarkably low costs (they do not involve the involvement of telephone operators) they provide detailed analytics on user interactions with them What does it take to start a proximity marketing project? You need a mobile application for your sign capable of receiving proximity content and a platform and/or special sensors, called ibeacons , capable of sending messages and content to smartphones via the mobile app.
Current proximity sensors work both via Bluetooth Hong Kong Telegram Number Data and thanks to special FCC ultrasound , i.e. patented inaudible audio signals. The proximity signal can be provided in the store, therefore, via: 1) audio systems already present in the store; 2) ibeacon sensors which, in addition to Bluetooth signals, deliver the patented audio frequency. How it works inside and outside the store Not only ultrasound and Bluetooth, proximity technologies can also use the geolocation function of smartphones. Thanks to it, they can reach users who own the app within a radius of approximately 700 meters from the store with Geo notification and even with the app turned off. The contents provided may contain various information about the point of sale (new collections or ongoing promotions) and, for example, the invitation to enter.
What happens inside the shop? Once inside, customers can interact with the sign application thanks to the wav file integrated into the instore radio and the ibeacons positioned in strategic points of the store. They will receive personalized messages with multimedia content which may contain: real time coupons promo competitions real time offers video tutorials and DIY pills… Each ibeacon within the store can send different messages . This allows, for example, to create 'guided shopping routes' in the store: for example, the customer who is in the bedding department could receive a message inviting him to visit the home linen department, where he can discover the new collection of sets of bed sheets. And the message could also contain a personalized 10% discount that can be used immediately at the checkout. Analytics and integration with CRM As we mentioned above, proximity marketing offers a series of detailed and very useful analytics . Among the data made available are:
Current proximity sensors work both via Bluetooth Hong Kong Telegram Number Data and thanks to special FCC ultrasound , i.e. patented inaudible audio signals. The proximity signal can be provided in the store, therefore, via: 1) audio systems already present in the store; 2) ibeacon sensors which, in addition to Bluetooth signals, deliver the patented audio frequency. How it works inside and outside the store Not only ultrasound and Bluetooth, proximity technologies can also use the geolocation function of smartphones. Thanks to it, they can reach users who own the app within a radius of approximately 700 meters from the store with Geo notification and even with the app turned off. The contents provided may contain various information about the point of sale (new collections or ongoing promotions) and, for example, the invitation to enter.
What happens inside the shop? Once inside, customers can interact with the sign application thanks to the wav file integrated into the instore radio and the ibeacons positioned in strategic points of the store. They will receive personalized messages with multimedia content which may contain: real time coupons promo competitions real time offers video tutorials and DIY pills… Each ibeacon within the store can send different messages . This allows, for example, to create 'guided shopping routes' in the store: for example, the customer who is in the bedding department could receive a message inviting him to visit the home linen department, where he can discover the new collection of sets of bed sheets. And the message could also contain a personalized 10% discount that can be used immediately at the checkout. Analytics and integration with CRM As we mentioned above, proximity marketing offers a series of detailed and very useful analytics . Among the data made available are:
